We're glad to see increasingly more column inches are being dedicated to the findings of medical research. This is due in part to the realisation amongst the science community that simplifying the explanation of often complex concepts can ensure a wider take up by the media.
How better illustrated by today's 'Junk Food Babies' report.
Co-authored by Dr Stephanie Bayol, of the Royal Veterinary College in London and Neil Stickland the report found that rats fed on a diet high in processed foods such as doughnuts and crisps during pregnancy and lactation gave birth to offspring that overate and had a preference for foods rich in fat, sugar and salt compared with rats on a regular diet. Dr Bayol’s team argues that similar trends could be expected in people.
Simple and moderately effective.
But our favourite summing up of the report has to come from Sue Macdonald, education research manager at the Royal College of Midwives.
"Pregnant women should not take from this that they can never have a doughnut, just don’t have ten.”
Sometimes, one line is all it takes!
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