Media First

My hopes were raised this morning as I drove to work listening to radio 4. despite the doom and gloom on the high street two seasoned professionals did a brilliant job of making it seem ,well not quite so bad! the Chairman of M & S and the Chief Executive of Next both did an excellent job of putting a positive spin on what was a negative story on a drop in sales figs and for M &S the added challenge of announcing redundancies. A great example of how to turn even this kind of negative news into a positive!