MURRAY MEDIA MAGIC

One man who has definitely improved his interivew technique is the main man at Wimbledon this year - Andy Murray. At every press conference or interview - all attempts to be led off course into the dangerous territories of - do think you going to beat Federer, do you think its a given your going to be in the final - he calmy replies that hes taking each match at at time...all his competitors are playing at the top of their game . etc etc - a perfect example of confidence, clarity and control!

ITS THAT TIME OF YEAR AGAIN!

Yes, Wimbledon is here, exam time is nearly over and its raining at Glastonbury and so the nightmare of the silly season starts here. News editors around the UK are desperately seeking stories to fill acres of pages or airtime. So take heed all of you who have great postive news stories to tell - phone your favourite journalist now! He/she will greet you with open arms. So Carpe diem !

Its not just what you know its how you say it!

In these troubled times when we need the brightest brains to tell us how to work our way out of the worst recession for decades isnt it amazing that one of the reasons the electorate has lost faith in the system is that MPs just dont know how to communicate with us. Whether its the expenses scandal, or the collapse of the banks the lack of ability to engage with an audience and understand what the general pubic need to hear as to what is the way forward has been lost. Being able to get your message across in challenging times and demonstrate care and compassion is just as important as when there is a positive message to get out. So really its not just about knowing what needs to be said but how you said it!

VIRGIN DOES IT AGAIN!

Yet another piece of brilliant PR this morning on the radio by the chief executive of Virgin Trains. Despite the interivewer throwing every negative at him from late running trains, ,major disruption on the west coast, he still managed to turn every single response into a positive and ended up being a great 4 minute advert on travelling by train!