It's all about the thrill of it!

Every editor in broadcast news would have had one goal this year and that was to get an exclusive interivew with Obama - The race was on as soon as the results of the American elections were announced. So this time Sky won the day and there will be much hang ringing in newsrooms as to why they didnt get the main man of the moment - Such is the competition for ratings that I'm sure champagne corks were popping long into the night at the SKY HQ so if you're sitting there saying 'so what' its just an interivew - - the thrill is in the race thats what runs through a journalist veins from the minute they wake up to the moment they go to sleep!

FEDERER WOWS THE CROWD & THE MEDIA!

What a superstar Roger Federer is - not only is he the best tennis player in the world but also unlike many sports stars, he completely understands how to manage the media - he gives them what they want so they love him! He definitely knows how to play the game both on and off the court. He knows what makes the media tick and manipulates them so he not only raises his own profile but that of all his eager sponsors who so desperately want to get their logo broadcast to millions. Once again confidence, clarity and control are the key to a successful relationship with the press and boy does he have all three!

THAT VOICE!

Ok I have to admit having blogged on the wonders of Andy Murray's interivew technique - i now have to have a moan. Surely with all the money, coaching and advice that is available, could someone please make his voice sound just a bit more animated! Even after a gruelling 5 sets on Monday he still managed to describe his brilliant performance as if he were reading a shopping list! This is one of the key things we train people to do whenever they are doing interivews or presentations - is to show how passionate and enthusiastic they are so that the audience can connect with you!