FEDERER WOWS THE CROWD & THE MEDIA!

What a superstar Roger Federer is - not only is he the best tennis player in the world but also unlike many sports stars, he completely understands how to manage the media - he gives them what they want so they love him! He definitely knows how to play the game both on and off the court. He knows what makes the media tick and manipulates them so he not only raises his own profile but that of all his eager sponsors who so desperately want to get their logo broadcast to millions. Once again confidence, clarity and control are the key to a successful relationship with the press and boy does he have all three!